The antidote to my grumpy reblog the other day about LEGOs new line for girls.   LEGO crossdressing!  This is so excellent. UPDATE: A very good rebuttal.  UPDATE 2: A response to my comment on said rebuttal. andimthedad: Hello parents! Are you concerned that your child might absorb negative gender role stereotypes as a result of harmful cultural-norms-capitalizing retail marketing in the toy building block industry?  If so, you can stop worrying! After several long hours of research with Luke and Beth, we are proud to unveil the next generation of Lego: Lego Friendjitsu!  It’s simple: whenever you buy a Lego Friend set, just buy a Lego Ninjago set too!  Throw out the instructions and dump all the parts into a single large bowl. Now build whatever you want! Long-haired florists who use their martial arts expertise against galactic dragons? Sword-wielding musicians who defend their pet rabbits from the evil undead?! Men and women who can save the universe and then sew their own pants?!? No problem! And when they get home, they can bake a cake… together! Furthermore, we are researching additional crossover lines between Lego Friends and Lego’s more established lines. Here’s a sneak peek: Lego Guyonicle Lego Her-O Factory Lego Allie & Conquest Lego Starlet Wars Lego Mindstorm: Girls Gone Wired Lego ‘Sets In The City’ What do you think? Are there any other crossovers you can recommend? Luke and Beth are standing by for research….
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The antidote to my grumpy reblog the other day about LEGOs new line for girls.  

LEGO crossdressing!  This is so excellent.

UPDATE: A very good rebuttal. 

UPDATE 2: A response to my comment on said rebuttal.

andimthedad:

Hello parents! Are you concerned that your child might absorb negative gender role stereotypes as a result of harmful cultural-norms-capitalizing retail marketing in the toy building block industry?  If so, you can stop worrying! After several long hours of research with Luke and Beth, we are proud to unveil the next generation of Lego: Lego Friendjitsu! 

It’s simple: whenever you buy a Lego Friend set, just buy a Lego Ninjago set too!  Throw out the instructions and dump all the parts into a single large bowl. Now build whatever you want! Long-haired florists who use their martial arts expertise against galactic dragons? Sword-wielding musicians who defend their pet rabbits from the evil undead?! Men and women who can save the universe and then sew their own pants?!? No problem! And when they get home, they can bake a cake… together!

Furthermore, we are researching additional crossover lines between Lego Friends and Lego’s more established lines. Here’s a sneak peek:

  • Lego Guyonicle
  • Lego Her-O Factory
  • Lego Allie & Conquest
  • Lego Starlet Wars
  • Lego Mindstorm: Girls Gone Wired
  • Lego ‘Sets In The City’

What do you think? Are there any other crossovers you can recommend? Luke and Beth are standing by for research….

21 Notes/ Hide

  1. ultimatemomfan reblogged this from discoballdad
  2. nothing2c reblogged this from discoballdad and added:
    I was never able...daughter into Lego. She prefers drawing. But I am all
  3. itonlylookslikeimincharge said: Quite literally laughing out loud, here. I’d like to see this voiced in true infomercial style, because that’s how I read it.
  4. discoballdad reblogged this from andimthedad and added:
    day about LEGOs new line...girls. LEGO crossdressing! This is so excellent. A very good...
  5. andimthedad posted this